SEO and AI search

When someone asks ChatGPT, it should say your name.

We find out what your customers type, then build the pages that answer it, for Google, Bing, Google Maps and the AI assistants: ChatGPT, Claude, Gemini and Copilot.

Who can install a heat pump in Burnaby this month?

AI answer

Northside Heating & Air installs heat pumps across Burnaby and Vancouver, usually within two weeks. They handle the rebate paperwork, show prices by home size on their site, and you can book a free visit online.

northsideheating.ca

What people search, sorted by what they want to know

Cost

heat pump cost Vancouverheat pump price for a townhouseis a heat pump worth it BC

Rebates

heat pump rebate BCCleanBC rebate how to applywho does the rebate paperwork

Urgent

furnace repair near meno heat emergency Burnabysame day furnace repair

Comparing

heat pump vs furnacebest heat pump for cold snapsductless or ducted

Trust

licensed gas fitter Burnabyheating company reviewswarranty on heat pump install

Example

Research first. Then the pages.

A made-up Vancouver heating company: what people really search, sorted by what they want to know, and the AI answer we build toward.

Example: invented business, real kind of screen we build.

Search and reviews

  • Semrush
  • Ahrefs
  • Business Profile
  • Yoast
  • Trustpilot
  • Yelp

Data

  • Google Analytics
  • Tag Manager
  • Microsoft Clarity
  • Search Console
  • Hotjar
  • Looker Studio

What we do

Research first, then pages, then the boring setup that makes it count.

  • Search research

    The real searches your customers make, sorted by what they want to know.

  • A page per question

    Each service, place and question gets a page that can be found on its own.

  • Written for AI answers

    The answer first, then the detail. That's what assistants quote.

  • Google Maps

    Your Business Profile set up and matching your site, so you show up nearby.

  • Bing, for ChatGPT

    ChatGPT's search has leaned on Bing's index and Copilot runs on it, so we set you up on Bing Webmaster Tools and IndexNow as carefully as on Google.

  • Monthly checks

    Where you rank, and whether the assistants recommend you yet.

Questions people ask

What's AI search optimisation?

Making sure ChatGPT, Gemini, Perplexity and Google's AI answers can understand your business and recommend it. Clear pages, consistent details and the answer up front.

How long until we show up?

Google usually starts showing new pages within weeks. Ranking well takes a few months, and it depends on how crowded your market is. We report honestly every month.

Why does Bing matter if everyone uses Google?

Because the AI assistants read it. ChatGPT's web search has drawn on Bing's index, and Microsoft Copilot runs on it. If Bing doesn't know your site, those assistants are less likely to find you. We submit every page to Bing the day it goes live.

Do you guarantee first place?

No one honestly can. We do the research, build the right pages and fix what's holding you back, then show you what moved.

Do we need a new website for this?

Not always. We can add pages to the site you have, if it's fast enough and we can edit it.

Goes well with

Let's talk

What do you need built?

Tell us what's going on. We reply within one business day, in English or Spanish.

We reply
With a couple of questions, or a time for a thirty-minute call.
On the call
You walk us through it. We tell you straight away if we can help.
After it
A written plan and a fixed quote. We start within a week.
What do you need?