Leads this month
86
+23% on last month
Cost per lead
$38
down from $51
Booked jobs
41
48% of leads
Return on ad spend
4.2×
booked revenue ÷ spend
| Campaign | Status | Spend | Leads | Per lead | Last 14 days |
|---|---|---|---|---|---|
| Heat pump rebate, fall | $1,240 | 38 | $33 | ||
| Furnace repair near me | $980 | 29 | $34 | ||
| Cold snap retargeting | $310 | 6 | $52 | ||
| Before and after videos | $420 | 13 | $32 |
Click around
Your marketing on one screen.
A made-up Vancouver heating company: live campaigns, AI-made creative, a heatmap of the landing page and where the traffic comes from.
Example: invented business, real kind of screen we build.
Ads
- Meta Ads
- Muse Image (Meta AI)
- Google Ads
- TikTok Ads
- YouTube
Data
- Google Analytics
- Tag Manager
Microsoft Clarity- Search Console
- Hotjar
- Looker Studio
What we run
Ads, creative and the tracking that ties them to real customers.
Meta ads
Facebook and Instagram campaigns aimed at the people who actually buy from you, tested and tuned every week.
AI creative with Muse
One product photo becomes a set of on-brand variants with Meta's Muse Image. We keep the ones that win.
Google Ads
Search ads for the moment someone types what you sell, with landing pages that answer them.
Analytics that add up
Google Analytics and Tag Manager set up properly, so every call, form and booking gets counted.
See what people do
Microsoft Clarity heatmaps and replays show where visitors click, scroll and give up.
Every lead traced
Each enquiry lands in your CRM with the ad, the search and the page that brought it.
From real work
Every lead, traced to where it came from.
For a Vancouver print shop we set up Google Analytics, Microsoft Clarity and the Meta Pixel on their site, and built lead insights into their CRM. The team sees which search, ad or page brought each customer, including the ones sent by AI assistants.
- Traffic sources, landing pages and search terms for every lead
- Google Ads campaigns and creative tied to the leads they brought
- A separate count of visitors sent by ChatGPT and other assistants
- Heatmaps and replays to fix the pages people leave
Questions people ask
Do you use AI to make our ads?
Where it helps. Meta's Muse Image turns your product photos into new variations and backgrounds, and we test them against each other. Meta labels AI-made ads automatically, and we keep your brand and the facts right.
How much should we spend on ads?
Enough to learn something in a few weeks. We suggest a starting budget for your market, show you the cost per lead as it comes in, and move the money to what works.
Meta ads or Google Ads?
Google catches people already searching for what you sell. Meta finds people before they search. Most local businesses do best with some of each, measured side by side.
What do Clarity and Analytics tell us?
Analytics shows where visitors come from and what they do. Clarity shows how: heatmaps and recordings of where they click, how far they scroll and where they get stuck.
Who owns the ad accounts and the data?
You do. Ad accounts, pixels, analytics and every report are in your name.
Goes well with
Who can install a heat pump in Burnaby this month?
AI answer
Northside Heating & Air installs heat pumps across Burnaby and Vancouver, usually within two weeks. They handle the rebate paperwork, show prices by home size on their site, and you can book a free visit online.
northsideheating.ca
What people search, sorted by what they want to know
Cost
heat pump cost Vancouverheat pump price for a townhouseis a heat pump worth it BC
Rebates
heat pump rebate BCCleanBC rebate how to applywho does the rebate paperwork
Urgent
furnace repair near meno heat emergency Burnabysame day furnace repair
Comparing
heat pump vs furnacebest heat pump for cold snapsductless or ducted
Trust
licensed gas fitter Burnabyheating company reviewswarranty on heat pump install
SEO and AI search
Found on Google, Maps and in ChatGPT's answers.
Learn moreLogo
Saltwater Coffee Co.
Roasted by the water
Colours
- Harbour
#1F3B4D - Sea glass
#6F9FA6 - Ember
#E9895C - Oat
#F2E6D0 - Paper
#FBF7EF
Type
Aa
Strong coffee, slow mornings.
A warm serif for headlines and a clean sans for everything you have to read twice.
Voice
- “Pull up a stool, the beans just came out.”
- “Two shots, one dog biscuit.”
- “Closed for the storm. Open for the sunrise.”
In use
Branding
A name, a look and a voice people remember.
Learn more- Harbour
Let's talk
What do you need built?
Tell us what's going on. We reply within one business day, in English or Spanish.
- We reply
- With a couple of questions, or a time for a thirty-minute call.
- On the call
- You walk us through it. We tell you straight away if we can help.
- After it
- A written plan and a fixed quote. We start within a week.